SEO & Competitive Intelligence Software SaaS Tools
Tools I use to research keywords, track search rankings, and see what my competitors are doing online. This covers SEO platforms for backlinks, site audits, and rank tracking, plus competitive intelligence tools for website traffic, market share, and benchmarking against rivals.
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Similarweb
I use Similarweb to check any website's traffic, benchmark competitors, and pull keyword and market data, all without needing access to the site's own analytics.
Semrush
I use Semrush for keyword research, competitor tracking, site audits, and now AI search visibility, all from one SEO and marketing platform.
Ahrefs
I use Ahrefs for backlink analysis, keyword research, and site audits, and lately for tracking how my brand shows up in AI search too.